Bachelor of Fine Arts in Advertising and Design International Academy of Design & Technology Online

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Bachelor of Fine Arts in Advertising and Design

This program prepares students in the design, creation and implementation of advertising campaigns, as well as marketing design. The contents examine the graphic, typographic, photographic and audio/video elements of advertising with supportive advertising copy. Also covered are the development of marketing and advertising campaigns, the roles of e-commerce, branding, project management, media planning, and consumer behavior. Through comprehensive coursework and instruction by industry professionals, students can learn the skills necessary to succeed in various areas of advertising and design.