A nationally accredited online school recently announced that it has launched a new course related to child care education.

The new class, which is part of a series that aims to help professionals market their child care business, focuses on enrollment and retention. The online education program covers a variety of topics, including strategies for generating leads, following up on inquiries and building ongoing satisfaction and loyalty.

School officials said that effective marketing can help child care operations succeed. The online college courses offered by the institute provide the tools that are needed to attract and retain customers. Students who complete the program will receive certification.

Professionals who wish to earn a degree in teaching may consider exploring childhood education online programs.

According to the Bureau of Labor Statistics (BLS), the number of employment opportunities in the child day care services industry should grow by about 15 percent over the next seven years. An increasing number of parents is expected to enroll their children in formal daycare settings.

In 2008, approximately 44 percent of workers in this field had a high school degree or less, the BLS reports. Individuals who dropped out of secondary school may consider enrolling in a GED program.